A community hospital lost its tax election by a wide margin and wanted to submit it again before the voters. They asked TCI to help.
The first key strategy was to determine why the voters did not support the proposal. A public opinion poll was designed to deliver those answers. It was clear from the results that the community needed more education on the use of funds and what the hospital had done with previous tax funds. A multimedia approach to community education was designed. It included the CEO as spokesperson, a presentation and fact sheet with specific information. Before the public rollout, the information was tested with hospital employees and then modified with their input. TV, radio, print, direct and digital media were utilized to inform the public. Over 20 community and employee presentations were given by the CEO.
The proposal was overwhelming approved a year following the hospital’s defeat. The hospital continued communicating with community outreach presentations and events.