A community hospital wanted to build a Cancer Center to consolidate and upgrade their cancer services. They decided to renew a tax millage for that purpose. TCI planned, directed and organized their community outreach and tax campaign. The area was the most conservative and anti-tax areas in the state.
An intense communication and community outreach campaign was designed and supported with broadcast, digital and print media. The hospital won their election by 80%. Cancer services significantly improved in this community allowing patients who previously had to travel for services to receive them close to home. The Center features a beautiful design and state-of-the-art technology.