Success Stories

Tax Campaign Success Story

A community hospital wanted to build a Cancer Center to consolidate and upgrade their cancer services. They decided to renew a tax millage for that purpose. TCI planned, directed and organized their community outreach and tax campaign. The area was the most conservative and anti-tax areas in the state…

Public Relations Success Story

The leadership of a rural hospital wanted to communicate the difference in healthcare delivery that the new hospital facility would make in their area. This was a replacement hospital that would be focused on outpatient and emergency care and was being built partially with tax dollars from the community…

Healthcare Communication Design Success Story

The organization needed to enroll 240,000 people in their insurance program which included five plan options. The communication of those plans was complex and each enrollment period brought thousands of complaints from individuals who felt that they had made the wrong choice and could not change until the next enrollment period…

Marketing and Public Relations Success Story

A new community hospital wanted to strengthen their brand and create more volume in outpatient services. Research indicated that the community did not know what services were offered or the large staff of primary care physicians and specialists who practiced at the hospital. TCI also learned that patients who used the hospital highly rated the experience.

Communication Design Success Story

A national healthcare company wanted to focus on a set a management goals and track their progress.
Several clinical initiatives were begun but it was unclear about their progress at the unit level. The organization had a multistate operation and…

Tax Election Success Story

A community hospital lost its tax election by a wide margin and wanted to submit it again before the voters. They asked TCI to help. The first key strategy was to determine why the voters did not support the proposal. A public opinion poll was designed to deliver those answers. It was clear from the results that…

Public Relations Success Story

The Chevron building which was damaged by Hurricane Katrina in New Orleans was purchased by a private firm. They converted it to a multiuse building for large and small tenants from a corporate headquarters format. The challenge was to re-brand the building and publicize the brand, facilities, amenities and its story of renewal.

Financial Communications Success Story

The Issue A publicly traded community bank contacted TCI to design a program and investor message that would help the institution set itself apart in a crowded industry. Like many community banks, the institution blended into the investor landscape.

Tax Election Campaign Success Story

The client was a 200 bed community hospital with an overcrowded Emergency Department and an outdated Cardiology Unit. They wanted to build a new Emergency Department with a new state-of-the-art cardiology unit. The hospital was land locked and needed the county’s assistance to close a road and a tax renewal to fund the expansion…

Issue Navigation Success Story

The client was an NFL franchise team who had to compete with larger market NFL teams without a comparable level of financial support. The campaign was about gaining state financial support so that the team could recruit talented coaches and players and provide a facility that enabled an excellent game experience…