Audiences
Each audience requires different messaging to persuade them to act in a way that is favorable to our clients. TCI has the experience, process and tools to move thinking in each of these key audiences. Our Company is highly effective at influencing groups of people to our client’s point of view.
Voters
Persuading Voters in Hospital Tax Elections
Our formula has brought $180 million to hospitals in winning tax elections. It is comprehensive and engages the community to not only vote for a measure but also to see the institution in a favorable way. Many components are part of the formula and coordinating and working through 100’s of activities with the institution produces a winning result. Investing in a professionally produced community outreach campaign provides a huge return on investment, reduces the risk of losing and gives peace of mind for the institution’s leadership.
Communities
Persuading Communities to Support or Defeat an Issue
A strong, well crafted, consistent message and public relations campaign moves and influences opinions. TCI has deep expertise in research, issues management, media placement and monitoring that produces results. Reputations can be created, protected and repaired. Communities can be engaged and persuaded with this comprehensive approach.
Patients
Persuading Patients to Use Healthcare Facilities
Marketing healthcare requires a blend of analytics, knowledge, innovation and passion. Attracting and retaining patients is an art form and a science and it continues to evolve. Our team has developed marketing methodologies and messaging which change with the industry. We provide a personalized approach for our clients and we have all the tools to execute seamlessly with hospital personnel. We develop a customized Marketing Playbook to coordinate strategies, messaging and platforms. We have experts in the following areas: website development, digital advertising, social media, content marketing, public relations, direct mail and email campaigns and print and broadcast advertising.
Employees
Persuading Employees to Perform Their Best
Hospitals and companies spend millions on technology and facilities but their most important assets are humans. Communicating with employees with comprehensive messaging, transparency and authenticity encourages high performance. Organizations that achieve this balance see returns in community relations, turnover costs and superior work performance. TCI develops internal communications for hospitals and companies. TCI also offers an Executive Leadership Training and Coaching program. The effectiveness of senior and middle managers are vital in persuading employees to perform their best.
Request a confidential discussion or our Communication Checklist for Hospitals →
Medical Staff
Persuading Medical Staff for Performance and Retention
Hospitals invest millions in technology and facilities however, their greatest asset is their medical staff. This fact was evident in the recent Covid-19 crisis. Physicians, nurses and technicians have portable skills in an industry of high demand. Healthcare leaders must be persuasive on a daily basis to optimize these precious skills and retain the services of these professionals. Knowing what they want and need and providing these resources is important as well as messaging with transparency and authenticity.
Investors
Persuading Investors
TCI’s professionals have Wall Street Experience. Public market investors need very specialized information presented by a persuasive CEO. Financial data, strategy and demonstrated success are the three critical elements. Millions of dollars are hanging in the balance in each quarterly and annual earnings report and presentation. There are great opportunities for the CEO who can deliver these key messages.
Media
Persuading the Media
The right message to the media and the right messaging and story line in media articles elevates a hospital, a company and an issue. Targeting and talking to the right media is critical to any entity because it builds credibility over time. A credible and known brand is the ultimate outcome. TCI has targeting tools that can identify key reporters and the skill to craft information that attracts media attention.